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SKRIPSI : STRATEGI PROMOSI PENERIMAAN MAHASISWA BARU DI UNIVERSITAS IVET SEMARANG

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Maslihahtus Suraiya (2023). New Student Acceptance Promotion Strategy at Ivet
University Semarang. Thesis. Economic Education. Faculty of Teacher Training
and Education. Ivet University. 56 pages.
Universities must make a promotion strategy that refers to the promotion
mix by promoting the advantages they have in order to win the competition and get
prospective students. The optimal strategy will create perceptions by prospective
new students of the integrity of the college itself.
The aims of this research are (1) Promotion strategy for new student
admissions at Ivet University Semarang; (2) Application of SWOT analysis in the
promotion strategy for new student admissions at Ivet University Semarang; (3)
Obstacles and solutions encountered in the promotion strategy for new student
admissions at Ivet University Semarang.
This research is a qualitative research with the type of research field
research (field research). Qualitative research is based on primary and secondary
data with data collection techniques of interviews, observation, and documentation.
Meanwhile, data analysis techniques used data collection, data reduction, data
presentation and conclusion/verification.
The results of this study are (1) The strategy for promoting new student
admissions at Ivet University Semarang is to use an effective collaborative strategy
in which there are 7 main components of PMB socialization including: 1) Data
centralization, 2) Lecturer Tridharma, 3) Lecturer/student MBKM, 4 ) TVRI radio
advertising Billboards Google ads, 5) Homecoming for the academic community,
6) Visits from old PMB partners, and 7) Digital agents/partners. (2) The
application of SWOT analysis in the promotion strategy for new student admissions
at Ivet University Semarang is formulated that the position of Ivet Semarang
University is in the first quadrant, namely an aggressive strategy (growth oriented
strategy), where this quadrant is a favorable situation for Ivet Semarang University
having many strengths and opportunities so as to seize and take advantage of
existing opportunities while minimizing weaknesses and overcoming various
threats. (3) The obstacles faced are the lack of collaboration of the entire academic
community, funding and the large number of universities standing. The solution is
to coordinate with parties related to the PMB strategy and carry out various
collaborations with the industry.
Keywords: Promotion Strategy, New Student Admissions, Ivet University Semarang

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Ketersediaan

007/EKO/PUS/II/2023

007/EKO/PUS/II/2023

Perpustakaan Pusat

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

007/EKO/PUS/II/2023

Penerbit

: ., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Skripsi
Ekonomi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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